With a passion for grooming and a love for that invigorating feeling you get when you pamper yourself, Joe set out to innovate the world of grooming.

After diving into the world of personal care products, Joe was shocked to find a sea of subpar options that were either lacking in performance, harmful to the environment (hello, landfills!), or just plain unappealing.

Being no stranger to sustainable industries, Joe saw an opportunity to marry his love for saving the planet with his desire to create top-notch grooming essentials for everyone. And so, the flexii journey began!

In 2024, armed with determination and a thirst for innovation, Joe embarked on a quest to find the perfect silicone manufacturers. Through countless brainstorming sessions, prototype testing (cue the hot showers!), and a whole lot of trial and error, Joe finally nailed down his dream product lineup – and flexii was born!

What started as a simple idea has now blossomed into a thriving product line up with a mission to make a difference worldwide and build a tight-knit flexii community. So go ahead, enjoy your flexii products, your skin deserves the best.